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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New electoral body for student elections
2004-07-24

The University of the Free State (UFS) has appointed the Electoral Institute of Southern Africa (EISA) to handle the upcoming election of the Student Representative Council (SRC) and Student Parliament on the main campus.

"EISA specialises in elections and have done vast research on the subject"said Dr Natie Luyt, acting Dean: Student Affairs at the UFS.

Dr Luyt said that the UFS wanted an electoral body that can act as neutral and objective as possible. "EISA is a credible electoral body with the necessary knowledge and expertise. We have full confidence that they will ensure a free and fair election on campus"said Dr Luyt.

"EISA is a neutral party and our main aim is to promote democracy through the process of elections"said Mr Seth Phamuli, Chief Electoral Officer of EISA's UFS election campaign.

Mr Phamuli said that EISA has handled the SRC and Council elections of several other tertiary institutions in the country. These include among others the University of the Witwatersrand , the University of the North, Unitra, Wits Technicon, Vista and Pretoria Technicon. "EISA also acts as the secretariat for the Southern African Developing Countries (SADC) as far as elections are concerned and manages the election processes of various parastatal bodies in the country"said Mr Phamuli.

No changes to the constitution of the SRC have been made for this year's election. "The UFS Council decided last year that any changes to the constitution of the SRC should be submitted for consideration by the Council meeting which took place in June. However, the amendments were submitted late - after the closing date for agenda items to be added"said Dr Luyt.

The elections on the main campus will take place on 11 August 2004 .


MEDIA RELEASE
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za 25 Julie 2004

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