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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Students get practical training in banking
2009-05-13

 
At the official announcement of the ABSA Internship Programme were, from the left: Ms Venete Klein, Executive Director: ABSA Retail Banking, Prof. Helena van Zyl, Director of the School of Management at the UFS, and Ms Christa de Bruin, Programme Leader: Internships at ABSA; back: Tebogo Mekgwe and Chantelle de Coning. Both are Honours students in Financial Economics and Investment Management at the UFS.
Photo: Stephen Collett

The Faculty of Economic and Management Sciences at the University of the Free State (UFS) has launched a unique programme that will give provide postgraduate B.Com. students with the opportunity to work at the ABSA Regional Office in Bloemfontein for three weeks and obtain practical experience on what banking entails.

“It is the first time in the history of our faculty that we are getting involved with a programme of this nature where theory and practice will meet,” said Prof. Helena van Zyl, Director of the School of Management at the UFS at the official announcement of the ABSA Internship Programme this week.

The ABSA Internship Programme was born out of the faculty’s long-standing relationship with ABSA. The programme, the brain child of Mr Deon Loots, former Regional Manager of ABSA in the Free State, offers the ten hand-picked students the opportunity to equip and empower themselves better for their future. They will be working at the ABSA Regional Office from 22 June to 10 July 2009 and will be exposed to as many focus areas of the bank as possible in order to give them a good overview of what banking entails.

“A degree, even an honours degree, is not enough. When graduates knock on an employer’s door he/she already assumes that the student will have a certain set of knowledge. We must once again look at ways to enhance our students’ practical and softer skills in order for them to compete in the labour market,” said Prof. Van Zyl.

“With this programme we want to equip and empower our students and develop their talents. In the end the student must be able to answer the question, “What makes me better than the 27 000 other students on our campus and on campuses elsewhere?” Prof. Van Zyl said.

Ms Venete Klein, Executive Director: ABSA Retail Banking and Visiting Professor at the University’s School of Management stated that it was always good to meet and engage with young talent, the leaders of tomorrow. “The students are entering the world of work at a crucial and difficult stage; a time when financial services worldwide are transformed. They have proven themselves academically. Now they have the opportunity to complement theory with work experience. With this programme they can develop into competent and compassionate professionals. I am proud that ABSA is part of this programme,” she said.

Media Release:
Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za 
13 May 2009
 

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