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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Armentum RC disbanded and expelled
2009-05-14

The Residence Committee (RC) of Armentum Residence at the University of the Free State (UFS) has been disbanded and expelled.

This decision was taken as a result of the RC’s involvement in the incident of alleged initiation that took place in the residence last week and as a result of which a first-year student, Alex Marais, was admitted to the Bloemfontein Medi-Clinic.

Due to the coming exams they are, however, allowed to stay in on the residence until the end of the first semester of 2009. If they are involved in any actions that contravene the rules of the UFS during this period, they will be expelled from the university.

“This decision was not taken lightly. An in-depth investigation was carried out and discussions were held with various parties in the residence. Because the RC was aware of the initiation practices that were taking place and even participated in it, disciplinary action was taken against them,” said Prof. Teuns Verschoor, Acting Rector of the UFS.

“The RC was aware of the fact that initiation practices are not allowed at the UFS and what the consequences can be if students do participate in such practices. It is a pity that we had to take a step like this,” he said.

The RC members are given the opportunity to retain their places in university accommodation and to be resettled in a residence that will be stipulated by the UFS. A work committee must immediately be appointed in Armentum to manage the residence until a new RC is elected in August 2009.

A remunerative fine will be imposed on the tuition fee accounts of senior students of Armentum, which will be used as a contribution to the medical costs of Alex Marais. All students currently residing in Armentum will be required to reapply for accommodation in the residence for the second semester and sign a declaration indicating that they are aware of the rules and will adhere to it.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
14 May 2009

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