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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Arts Festival Rally promises to be great fun
2009-05-20

The annual Amazing Rainbow Rally, presented by the Department of Paediatrics and Child Health and UFS Marketing, will take place on Friday, 17 July 2009 during the Volksblad Arts Festival on the Main Campus of the University of the Free State (UFS) in Bloemfontein.

This year all the checkpoints will be on the campus and around the Arts Festival grounds. Corporate companies in Bloemfontein and departments at the UFS may still enter teams and checkpoints.

The closing date for entering teams is 26 June 2009. A team consists of two team members who must work together to complete a route with various checkpoints. The team, who finishes first after having successfully completed all the tasks, is the winner. Last year, Dr I Babst en Dr L Solomon from the Department of Paediatrics and Child Health were the winners of the Rally.

The closing date for entering a checkpoint is 17 June 2009. Teams must complete tasks at every checkpoint before proceeding to the next checkpoint. The company sponsoring the checkpoint will also be responsible for handling the activity at the checkpoint.

The “Arts Festival” Rally promises to challenge teams physically, mentally and even artistically. Festival goers will also have the opportunity to see what teams get up to and how their favourite team is doing.

The Rally will be presented for the fifth time in 2009. The main goal of this year’s Rally is to raise funds for the Department of Paediatrics and Child Health’s “Beds of Hope Campaign”. This campaign seeks to increase the number of intensive care beds in the paediatric and neonatal wards. Currently around 250 children and babies in central South Africa cannot receive the life-saving care they need because of a lack of facilities.

For more information and entry forms, contact Ms Adéle van Aswegen at 051 401 3535 or e-mail to vanasweg.stg@ufs.ac.za . You can also visit our website at http://bedsofhope.ufs.ac.za  


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za

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