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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Africa still yearns for democracy says academic
2009-05-26

Leading academic Prof Achille Mbembe (pictured), says that in spite of substantial changes the African continent is still yearning for democracy.

Prof Mbembe was delivering a lecture commemorating Africa Day at the University of the Free State in Bloemfontein.

He said many Africans feel that democracy and the law, including the paramount law – the constitution itself - have betrayed them.

“Many have a feeling that they have not yet lived fully or fulfilled their lives, that they might not or might never fulfill their lives.”

Prof Mbembe, who originates from Cameroon and has been living in South Africa for nine years , said that what struck him about this country in this democratic era was that many people are still yearning for a return to the past.

He said many black South Africans know that the advent of democracy has not provided them with the kind of life they hoped for.

“If anything, democracy has rendered life even more complex than before,” he said.

“South Africa is still a nation where too many black people possess almost nothing.

“Real freedom means freedom from race,” he said. “The kind of freedom that South Africa is likely to enjoy because this nation will have built a society, a culture and a civilization in which the colour of one’s skin will be superfluous in the overall calculus of dignity, opportunity, rights and obligations,” Prof Mbembe said.

“This freedom will originate, purely and simply, from our being human.”

Prof Mbembe is currently a Research Professor in History and Politics at the University of the Witwatersrand in the Wits Institute for Social and Economic Research. He has written extensively on African history and politics.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
26 May 2009
 

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