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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS academic leaves for national parliament
2009-05-28

The Head of the Department of Afro-asiatic Studies, Sign Language and Language Practice at the University of the Free State (UFS), Prof Annelie Lotriet (pictured), is leaving the university at the end of this month.

Prof Lotriet has been seconded to the national parliament as a member of the Democratic Alliance’s shadow cabinet responsible for arts and culture.

“I am very sad to go because I think I am leaving the university at a point where there are many changes coming and I think we are going to go into a very interesting and challenging time at this university with our new rector taking office one of these days,” she said.

“On that point I am actually sad that I am not going to be here to experience it because I think the university has all the potential to become one of the main role players in higher education in South Africa and, obviously, I will be watching it with interest.”

Prof Lotriet has worked for the UFS for 25 years and regards language and multilingualism as her passion. She reflected on her major achievement: “I think what still stands out for me was the fact that we ran the interpreting service for the Truth and Reconciliation Commission and that made an indelible impact on my life. We were involved in it right from the start to the end. We really put interpreting on the map.”

Mr Philemon Akach, a senior lecturer in the department, will act in her position until the end of the year.

“I have full confidence in him,” she said. “He is a world-renowned expert in interpreting and sign language, so I think the department is in good hands.”

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
28 May 2009




 

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