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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Equipment worth R23 million to carry out research at nanometer level
2009-05-28

The Department of Physics at the University of the Free State (UFS) has just received equipment to the value of R23 million that will be utilised for research at nanometer level.

By purchasing the NanoSAM and VersaProbe XPS systems, the UFS also became the only university in Africa that has both these instruments at its disposal.

This also places the UFS at the forefront of surface characterisation at nanometer scale.

Prof. Hendrik Swart, Head of the UFS’s Department of Physics, described the acquisition of this research apparatus as an amazing event for the department. Prof. Swart said this meant that the department would now become a national facility for research on surface characterisation, and that this would also help to ensure that the department’s publication contributions would be included in higher-impact publications.

According to Prof. Swart, this apparatus would not only be valuable for fundamental research on nanophosphors and segregation, but in particular would also assist in the industrial development of better catalysts to synthesise petrol and chemicals from gas or coal supplies. Prof. Swart continued to say that Sasol was one of the industries that would benefit from this, and that Prof. Jannie Swarts from Chemistry was closely involved in the latter.

The equipment was purchased with funds donated by the Faculty of Natural and Agricultural Sciences, the University, the National Research Council and Sasol. Technicians from the manufacturing company are currently visiting the department to assist with the installation and to train staff.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
28 May 2009

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