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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Academics receive award from SA Academy for Science and Art

2009-07-02

The South African Academy for Science and Art recently celebrated its centenary year on the Main Campus of the University of the Free State (UFS) in Bloemfontein. Academics involved with the UFS received awards during the academy’s recent awards ceremony. A Centenary Medal was awarded to Prof. François Retief, former Rector and Vice-Chancellor of the UFS, for his achievement in the medical sciences over an extended period. The NT Steyn Medal was awarded to Prof. Andries Stulting from the Department of Ophthalmology at the UFS for achievements in the Technical and Natural Sciences and Prof. Albie van Schalkwyk, formerly from the UFS’s Department of Music, received the Huberte Rupert Prize for Classical Music.

According to Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French at the UFS and also Chairperson of the Academy, the centenary celebrations were a highlight in the existence of the academy. “For the first time in years there was a mood of optimism that could not be restrained by any differences between the attendees. Political hatchets were buried and members from different racial groups took hands for the road ahead. The continuous themes were that of excellence, which may not be sacrificed,” he said.

In his address as Chairman, Prof. van Coller emphasised that the specific niche of the Academy (the development of the higher function of Afrikaans) should not limit the organisation to also be involved in Afrikaans at grassroots level (especially rural brown people and suburban white people) who often had to deal with poverty and illiteracy and who battled for survival. The Academy had to act as facilitator and offer its expertise to people like those.

At the awards ceremony of the South African Academy for Science and Art were, from the left: Mr Jaco Jacobs, who received the Elsabe Steenberg Prize for translated Children’s and Youth Literature in Afrikaans, Prof. Hennie van Coller and Prof. François Retief.
Photo: Stephen Collett

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