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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie athletes set the world alight
2009-08-05

Kovsie athletes Johan Cronjé, Thuso Mpuang and Kagisho Kumbane recently left for Berlin to participate in the World Senior Athletics Championships that will take place from 15-23 August 2009. It is an extraordinary achievement for the University of the Free State (UFS) that three of its athletes were included in the South African senior group that will participate in the world athletics championships in Berlin.

Johan will participate in the 1 500 m. Thuso, who earlier this year won a bronze medal in the 200 m at the World Student Games that were held in Belgrade, Serbia with a time of 20,69 seconds, will again participate in the 200 m at the championships in Berlin. Together with Kagisho he is also included in the South African relay team that will participate in the 4 x 100 m relay at these championships. Both Thuso and Kagisho were included in the South African team that ended third in the 4 x 100 m relay in Belgrade.

Kagisho also participated in the World Student Games in Belgrade, Serbia and progressed to the third round in the 100 m. Boy Soke, also a Kovsie athlete, ended in ninth place in the 5 000 m finals in Belgrade.

Windy Jonas, also from Kovsies, has left for Mauritius where he will participate in the Africa Junior Championships that will take place from 30 July to 3 August.
 
 Boy Soke Windy Jonas   Johan Cronjé
  
 Thuso Mpuang   Kagisho Kumbane 

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