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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Rugby, die Ga(y)me (Afr), 25-29 August 2009
2009-08-07

Rugby, die Ga(y)me (Afr)
25-29 August 2009
Scaena Rehearsal Room
19:30

“Rugby, die Ga(y)me”, is a brand new script out of the pen of award winning young writer, Ilne Fourie. It is the first time that Fourie puts her hand to a one-man show. The script tells the story of Jottie, a young boy who struggles with his own identity and with gaining recognition and support from his rugby infatuated father, who wants nothing more than his own little rugby hero on the sport grounds; the only problem is: Jottie doesn’t want to play rugby. The script delves deep into Jottie’s upbringing, exploring his first loves and his greatest losses.

“Rugby, die Ga(y)me” is directed by DeBeer Cloete, director of “MURE”, an avant-garde production earlier this year. Cloete has also been involved in two SPAT (Sanlam Prize for Afrikaans Theatre) winning productions (“Zollie” 2005 and “Lewensreg” 2007) and is awarded double University Colours in 2005 and 2006. The role of Jottie will be portrayed by Heinrich Keogh, a familiar face to Volksblad Arts Festival goers where he played the title role in “Boer Manie se Melk word Suur”. Other appearances by this young actor include roles in “Alladdin” (2008), “Romeo and Juliet” (2006) and “the Jubileum” (2008).

Tickets for this production are available through Computicket and shows will start at 19:30 every evening from the 25th to the 29th of August in the Scaena Rehearsal Room.

 

 

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