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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Teachers from America attend SAFEFE conference
2009-08-07

 
At the conference were, from the left: Ms Zandile Gxwati, Director: General Education and Training, Free State Department of Education, Prof. Klopper Oosthuizen, Director of SAFEFE and associated with the Department of Agricultural Economics at the UFS, Prof. John Brock, Director: Centre for Economic Education, University of Colorado, USA and Prof. Herman van Schalkwyk, Dean: Faculty of Natural and Agricultural Sciences, UFS.
Photo: Lacea Loader


A delegation of 12 teachers from 12 different states in the United States of America (USA) visited Bloemfontein this week to attend a conference at Bain’s Game Lodge presented by the University of the Free State’s (UFS) South African Foundation for Economic and Financial Education (SAFEFE). Amongst others, the conference aimed to inform the teachers about education in the province and the importance of the ongoing involvement of universities in the R-12 school system. The conference was also attended by representatives from the Free State Department of Education.

The group of teachers form part of a larger delegation of 28 teachers from the USA who are currently visiting South Africa. The delegation is part of the Council for Economic Education (CEE) in the USA’s Economics International Programme that is presented at the UFS in cooperation with SAFEFE. The teachers are visiting several schools in the country to gain experience about the South African school system.

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