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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Leadership is about people, Tsedu
2009-09-16

 
Mr Mathatha Tsedu, Head of the Journalism Academy at Media24
Photo: Dries Myburgh

Modern-day leaders have neither the inclination nor the will to lead the very people who have entrusted them with that responsibility, said Mr Mathatha Tsedu, Head of the Journalism Academy at Media24.

The former City Press editor delivered the 2nd King Moshoeshoe Memorial Lecture at the University of the Free State in Bloemfontein last night.

He said the current state of leadership in South Africa was characterised by patronage and self-enrichment.

“The poorest of the poor and our affection for them extends only to public meetings where we mouth socialist slogans. But in reality we want nothing to do with them and they have to fend for themselves,” he said.

“Leadership has to be more than just the power of a mayor, premier, MEC or minister to dish out tenders to friends for projects that never get completed. Projects whose real legacy is the fact that the friend of the leader now drives a Hummer.”

He said leadership had to be about people but acknowledged the fact that it would not happen unless people themselves insisted on that.

“King Moshoeshoe teaches us that leadership is about taking decisions and taking risks. Not only as leaders but more especially as members of the community,” he said.

“We can address our critical challenges only if citizens’ groups, business, labour and broader civil society actively engage with the state to improve delivery and enforce an accountable government.”

He appealed to leaders to follow the example of King Moshoeshoe and always put people first, and involve them, in the decisions that they take.

“This is about concern for others and for self. It is about compassion in leadership and in society, it is about caring beyond own concerns. It is about being involved and engaged. These are the attributes that I feel King Moshoeshoe left us as a legacy of leadership. Leadership not only of the leaders but of the led,” he said.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
10 September 2009

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