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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Clarification of charges against the Reitz students

2009-10-24

Statement by Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS)

The University of the Free State (UFS) has not “withdrawn charges” against the four Reitz students. This needs to be clarified.

There are three processes underway, and they must not be confused:

1. The criminal charges against the students were laid by the Directorate of Special Prosecutions in the province, and the university has no say over those processes in the criminal courts. That process remains in place.
The human rights charges are led by the Human Rights Commission, in the province, and the university has no say over those processes in the equality court. That process remains in place.
The university simply withdrew its own complaint against the students, insofar as university processes are concerned, and on that basis decided to invite the students back to continue their studies and to re-open Reitz as a model of social justice and racial reconciliation as an exemplary university residence. These decisions alone fall within the realm of the university’s authority.

The decision with respect to the withdrawal of the university’s complaint against the students was based on two considerations:

a. the institution’s own accountability for what happened, and creating (or not interrupting) the conditions under which racism and racist attacks were even possible on the campus of an institution of higher learning. It is in this context that the institution has decided to offer reparations for harm to the dignity and esteem of the five workers.

b. the institution’s desire to create the conditions for racial reconciliation on a deeply divided campus, and in doing so to accelerate the chances of transformation at the UFS.

There were broad consultations with the Human Rights Commission, Cosatu provincial, Sasco, Nehawu as representatives of the workers; there were also discussions with the leadership of the Student Representative Council (SRC) about the need to resolve the Reitz issue outside of the courts; and the matter of Reitz and its resolution through negotiation was also raised with the Minister of Higher Education and Training. There were also meetings with the legal representatives of both the students and the provincial prosecuting authority.

There was a meeting with the workers to ensure them of the university’s full support for them as workers, but the case itself was only discussed with their representatives, Nehawu.

Sasco National has communicated a message of support to the university to return the two students and to re-open the Reitz residence.

Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
19 October 2009

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