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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Meeting between Prof. Jansen and Mr Julius Malema conducted in a positive spirit
2009-10-31

This morning, Thursday, 29 October 2009, the senior leadership of the University of the Free State (UFS) hosted a meeting with the ANC Youth League (ANCYL) as well as SASCO leadership. The delegation was led by Mr Julius Malema, President of the ANCYL.

In a spirit of mutual respect, the two parties outlined their positions on the Reitz matter and the decision of the university management to invite the students back for purposes of learning. President Malema supported the principle of opening the doors of learning but made concrete and useful proposals on how this could be done and, especially, the importance of corrective measures that ensured full integration of the students into the university.

President Malema encouraged the management’s decision to meet with the five workers to hear their representations on a way forward for the university and to address the working conditions of the members of staff.

Both parties agreed that the independent processes led by the Human Rights Commission were critical in building a sense of conciliation and integration for both the workers and the students, and that the university was and should remain a stakeholder in this process.

The delegation also recognised that the university would be continuing its own processes of further consultations, and recommended that the process be opened up to enable all constituencies to bring their own concerns about racial difficulties to an open and safe forum.

“I very much appreciate the positive spirit in which the meeting was conducted, and the clear leadership and constructive proposals offered by President Malema,” said Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS.

“It is open and frank discussions like these that will take both the campus and the country forward in addressing the twin imperatives of racial reconciliation and social justice in South Africa,” said Prof. Jansen.

Media release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
29 October 2009

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