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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS student registration shows good progress

2005-01-31

The registration of students on the main campus of the University of the Free State (UFS) is on track and is progressing well. More than 2000 first-time entering first-year students have already registered.

“We are happy with the registration progress and have experienced no major problems. Other than last year, the registration of all students is taking place in the Callie Human Centre. A one stop service is available to students on the premises – among others advice on bursaries, loans, staff and council bursaries, enquiries for international students, information on class and room tables, student cards, vehicle permits etc, “said Mr Vernon Collett, Registrar: Academic Student Services at the UFS.

According to Mr Collett students are registered on the UFS’s new PeopleSoft

software programme, which was installed last year.

“In the past a student’s data had to be captured and he/she had to wait for a proof of registration. This prolonged the registration process. This year the Callie Human Centre was equipped with a complete data capturing centre comprising of 85 computers. Students no longer have to stand and wait for a proof of registration. An SMS is sent to the student per cell phone within 48 hours to confirm whether the registration was successful or not. Students can also track their registration information on the UFS web site,” said Mr Collett.

Senior undergraduate students may register until 29 January 2005 and postgraduate students, first-time entering first-year students and other students who applied for admission after 30 November 2004 until 15 January 2005 , may register from 31 January- 4 February 2005 according to a programme. Senior students who have not register yet, will also be allowed to register from 31 January 2005-4 February 2005 according to the scheduled programme.

According to Mr Collett postgraduate students who applied for admission from 15 January- 11 February 2005 , may register according to a programme from 7-11 February 2005. Students who want to change their field of study or want to amend their modules, may do so during this period.

“Pipeline students from Vista must register on the UFS’s Vista campus on the dates already mentioned and first-year students from Vista must register on the UFS’s main campus. These students, including students on the UFS’s Qwaqwa campus, may register until 11 February 2005 ,” said Mr Collett.

Lectures at the UFS’s main campus as well as the Vista- and Qwaqwa-campusses will commence on 31 January 2005 .

A complete registration programme is available on the UFS’s web site at www.uovs.ac.za.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
28 January 2005

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