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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Time is running out for applications for admission at the UFS

2009-11-25

The University of the Free State (UFS) calls on all South African prospective students wishing to study at the UFS in 2010 to submit their applications for admission by no later than 30 November 2009.

The last date for all international students’ applications for 2010 admission was 30 September 2009. All applications received from South African students after the closing date will be considered as late applications and will be handled in a separate process.

Late applications from prospective students will be accepted until 15 January 2010 to accommodate Grade 12 learners who will only receive their results on 7 January 2010.

All South African prospective students who want to apply must pay a non-refundable fee of R150. The duly completed and signed application form must be accompanied by a certified copy of the prospective student’s identity document or passport and a proof of payment of the application fee. The application form of a minor must be signed by his/her parent or guardian. The field of study should be clearly indicated.

The registration of first-time entering first-year students on the Main Campus will be from 19-23 January 2010 in the Callie Human Centre according to a programme.
The registration of senior undergraduate students (that is all students registered at the UFS up until 2009) and postgraduate students will take place from 5-16 January 2010 on a self-service system on the university’s website at www.ufs.ac.za .

Academic advice for all students during the registration period will be available in the Callie Human Centre and the Multi-Purposes Hall, as well as from the different faculties.
First-time entering first-year students on the Main Campus will be welcomed by the Rector and Vice-Chancellor of the UFS, Prof. Jonathan Jansen, on Friday, 8 January and Saturday, 9 January 2010, at 09:00 in the Callie Human Centre.

At the Qwaqwa Campus late applications will be accepted until 3 February 2010.

The registration of first-time entering first-year and senior students at this campus will be from 18-22 January 2010 in the Multi-Purpose Hall, also according to a programme. First-time entering first-year students will be welcomed on 11 January 2010.

Lectures for all students will commence on 25 January 2010 on both campuses.

Media release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
24 November 2009

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