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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A Strategic Maths and Science Education Initiative at the Qwaqwa Campus
2009-11-17

Representatives of the Natural and Agricultural Sciences and Education Faculties as well as the Qwaqwa Campus Management recently convened a workshop on a strategic new Maths and Science Education Initiative to be offered from the Qwaqwa Campus of the University of the Free State (UFS). The two faculties have agreed to partner in order to offer programmes that will contribute to the development of well-qualified Maths and Science teachers and the improvement of Maths and Science education in local schools.

The programme will be based on a strong research foundation and will also involve extensive partnerships with schools in the Qwaqwa region. Amongst others, the initiative will include the possible introduction of a new programme specifically targeting prospective Maths and Science teachers, as well as the development of modules that focus on the critical content that needs to be covered in the curriculum at Grades 10 to 12.

The initiative emerges against a background of major shortages in science and technology skills in the country, poor performance in Maths and Science in South African schools, a lack of resources such as laboratories in schools, concerns about the content knowledge of qualified teachers and the high demand for Maths and Science teachers, together with very small numbers actually qualifying in these areas. A committee with representatives from both faculties as well as representatives from the Qwaqwa and Main Campuses has been formed to take the planning for this initiative forward. A full business plan is due to be completed in early 2010.

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