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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS's international advisory board holds first meeting

2009-11-28

Members of the International Advisory Board of the UFS in discussion with Prof. Dennis Francis (right), who is appointed as Dean of the Faculty of Education from the beginning of 2010. With him are Prof. Alice Pell from Cornell University in the USA and Dr Uri Ofir from Evalnet in Switzerland.
Photo: Leatitia Pienaar

The International Advisory Board of the University of the Free State (UFS) had its first meeting on the Main Campus in Bloemfontein this week. It coincided with the launch of the six research clusters of the UFS.

Prof. Aldo Stroebel, Director: Internationalisation at the UFS, says internationalisation is a strategic priority to reach the University’s strategic goals. Internationalisation will bring a global awareness at all levels and will serve as a co-shaping factor and an instrument to produce well-rounded, internationally competent staff and students. It will also be an instrument to promote diversity, advance the UFS’s international standing and initiate and promote international collaborative research.

The advisory board will advise and guide the UFS leadership in the internationalisation process. He said the board would provide strategic guidance to the internationalisation efforts of the UFS and bring cutting-edge expertise to bear on the internationalisation policies, strategies and action plans of the institution.

Its members will help ensure that the University leadership is aware of relevant international trends and opportunities, and the board will use their experience to advise on appropriate actions. They will also act as advocates for the University in their own spheres of influence.

The board consists of Dr Jane Knight of the Ontario Institute for Studies in Education, University of Toronto, Canada; Prof. Alice Pell of the Cornell University, USA; Prof. Masafumi Nagao of the International Christian University, Japan; Dr Khotso Mokhele of Impala Platinum Holdings, South Africa; Prof. Joseph Stetar of the Seton Hall University, USA; and Dr Uri Ofir of Evalnet, Switzerland. Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, is the Chairperson of the board.

Prof. Stroebel says the UFS is honoured to have people of international standing and who are highly regarded in various fields on the board to guide the institution in its internationalisation endeavours.

Media release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
27 November 2009

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