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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS becomes the first university in Africa to sign a memorandum of understanding with the United Nations University

2009-12-01

During the signing of the memorandum of agreement between DiMTEC and the United Nations University in Bonn, Germany were, from the left, seated: Prof. Konrad Osterwalder, Under-Secretary-General of the United Nations and Rector of the United Nations University; and Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS; back: Prof. Dusan Sakulski, Academic Officer, UNU Cooperative Unit for South Africa; and Mr Andries Jordaan, Director of DiMTEC at the UFS.
Photo: Supplied

The University of the Free State (UFS) has become the first university in Africa to sign a memorandum of understanding with the United Nations University. The memorandum of understanding was negotiated by Mr Andries Jordaan, Director of the UFS's Disaster Management Training and Education Centre for Africa (DiMTEC).

Mr Jordaan negotiated with the United Nations University Institute for Environment and Human Security (UNU-EHS) to foster a relationship and combine their pool of resources for training in different aspects of Disaster Management. A triangular agreement between DiMTEC, UNU-EHS and the University of Novi Sad in Serbia will be established in three phases. The first phase is the signing of a memorandum of understanding between DiMTEC and UNU-EHS. This phase was completed in September 2009, when Prof. Konrad Osterwalder, Under-Secretary-General of the United Nations and Rector of the United Nations University, and Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS signed the memorandum in Bonn, Germany. The second phase is a memorandum of understanding between UNU-EHS and the University of Novi Sad.

The memorandum of understanding entails among others joint projects between DiMTEC and the UNU-EHS, research for specific projects, exchange of lecturers and that the UNU will assist DiMTEC with external evaluation. As a result of this memorandum, the two universities have already combined their pool of resources by presenting a vulnerability short course and a visitation to the Republic of the Congo.

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