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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS welcomes the class of 2010

2010-01-13

Pictured with Prof Jansen are, from the left: Christo Smal (B.Sc. Quantity Surveying student from Bloemfontein), Nicole Tarentaal (LL.B. student from Bloemfontein), Charmoné Swartz (LL.B. student from Kimberley) and Lizé de Witt (B.Sc. Quantity Surveying student from Bloemfontein).
Photo: Stephen Collett

The University of the Free State (UFS) welcomed its first-time entering first-year students on the Main Campus in Bloemfontein this past weekend.

Addressing the new students and their parents at the ceremony, the Rector and Vice-Chancellor Prof. Jonathan Jansen assured the new students and their parents that “they are at the right place”.

“We will not cut corners with your child’s education as we are serious about the quality of the education we provide,” he said to the parents. “We shall make sure that our students are distinguished among graduates from other universities – that they are leaders. Quality is not negotiable.”

Prof. Jansen also said the standards of admission at the UFS would be raised. “We need students of a higher academic standard,” he said.

“Our students will obtain a degree they will be proud of. We are going to put everything into their education and experience here at the UFS so that they can be the best in their field of study.”

He told the new students and their parents that they were safe at the UFS as no first-year student would be initiated anymore. He said that there were other ways to create self-respect and confidence in a young person without having to use initiation.

“It is not enough to have a degree,” he said. “We want to link your degree to thorough preparation for the workplace. Your degree must be accepted globally.”

Prof. Jansen further emphasised the importance of students to understand one another and to get along with one another – especially with those who speak a language different from their own and with a different skin colour than theirs.

“Our students must have respect for one another. This is a value that should be added to your qualification in order for you to be relevant in the workplace anywhere in the world.”

He said the university was busy with a programme to install computer points in all the residences. He also extolled the virtues of the UFS, citing excellence in sport, music, debating and other activities.

Prof. Jansen also reiterated the fact that the first group of 100 first-year students who would be sent overseas to study during the second semester would come from this class of 2010.

“The class of 2010 will change Kovsies. They will be the best students that have ever graduated,” he said.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
12 January 2010

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