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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS apologises for noise disturbance during newcomers' student festival
2010-02-01

Last night (Saturday, 30 January 2010), the University of the Free State (UFS) received various complaints regarding disturbance caused by the noise during a student function that took place at the Rag Farm on the Main Campus.

"I wish to apologise on behalf of the UFS for the inconvenience that residents in the neighbouring residential areas had to suffer during the Newcomers’ Student Festival last night,” said Mr Rudi Buys, Dean of Student Affairs at the UFS.

The function took place to conclude the welcoming period for new students. “Although strict measures applied regarding the staging of the event, amongst others, cut-off times for the performances of the guest artists and die organisation of the Rag Farm to prevent excessive noise, various unexpected factors made this difficult,” said Mr Buys.

One of the factors was the fact the more than double the expected number of spectators attended the event. As a result of this, measures pertaining to crowd control had to be adjusted. “Although we managed to end the event without any incidents, I am truly sorry that we could not bring the disturbance caused to the neighbouring suburbs to an end earlier,” he said.

“We are committed to finding a sustainable solution to those types of challenges that student events at the Rag Farm can offer to the neighbouring residential areas. Therefore we are going to call meetings with residents and community leaders of the residential areas in order to resolve the problems in a collaborative manner,” Mr Buys said.

An internal evaluation of the situation shall also be undertaken in order to rectify any possible errors or shortcomings in the organisation of the Newcomers’ Student Festival, as well as regarding the organisation of future student events.

“We would like to thank residents of the neighbouring residential areas for the exceptional way in which they often exercise patience, show understanding and make allowances for the times when student activities taking place on the Main Campus become demanding. It is therefore important for us to find solutions to challenges in this regard and engage in meaningful cooperation with residents,” said Mr Buys.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
31 January 2010
 

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