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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

School dropouts are more vulnerable to HIV
2010-02-02

 Prof. Dennis Francis

Children who drop out of school miss out on information about HIV/Aids and reproduction health, according to research conducted by Prof. Dennis Francis, Dean of the Faculty of Education at the University of the Free State.

The research entitled “Towards understanding the way out-of-school youth respond to HIV/Aids” included out-of-school youths as researchers and identified key issues and problems facing them. It covered youths between the ages of 14 to 18.

The study, funded by the Medical Research Council of South Africa, showed that schools played a vital role in providing credible information on HIV/Aids and ways to prevent it.

It also found that these out-of-school youths believed that HIV/Aids was a non-issue and deliberately avoided the subject, with boys being the main culprits.

The researchers found that these youths got their information on HIV/Aids from friends, community healthcare workers, religious leaders, family and other youngsters. The way they responded to HIV/Aids varied and often depended on their social context, effects on their self esteem and sense of power, according to Prof. Francis.

They also discovered that knowledge about HIV/Aids did not necessarily translate into action.

“School-going youth displayed similar difficulties in applying knowledge in real-life situations and lacked the tools for doing so,” he said. “But, unlike school-going youth, out-of-school youth did not have the option of using the school environment to speak about misconceptions.”

These finding will be presented at the United Nations Education, Scientific and Cultural Organisation-funded Hope 2010 Conference in India.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
2 February 2010

 

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