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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Rector spreads the Kovsie spirit
2010-02-12

Prof. Jonathan Jansen (middle) and UFS students Willien du Preez (far left) and Mbulelo Mpofana (far right) together with learners they met while on their tour of Eastern Cape schools.
Photo: Supplied


Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS), recently joined the Faculty of Economic and Management Sciences on a tour of schools in the Eastern Cape Province. Prof. Jansen sees the tour as a staggering success: “It was hard work, but a lot of fun. I can’t wait to visit other provinces and spread the true Kovsie spirit throughout South Africa.”

The tour kicked off at Aliwal North, where 36 students, parents and teachers from schools in Aliwal North were addressed.

In Queenstown they were awaited by more than a hundred people. Hoërskool Hangklip, Queen’s College Boys High, Girls High and Maria Louw Secondary School attended the function.

The evening function was hosted by Hudson Park High School. Representatives from many schools, including George Randell High School, Stirling High School and Claredon Girls High School made up the 174 people in attendance. The next morning motivational speeches were delivered at Grens Hoërskool and Stirling High School. George Randall High School also requested a visit from Prof. Jansen during the previous evening’s function.

The final function was held at Grey High School in Port Elizabeth. Hundred-and-thirty-four people from the top schools in Port Elizabeth attended the function. These included Victoria Park High School, Theodor Herzl School, Hoërskool Andrew Rabie, Alexander Road High School, Ethembeni Enrichment Centre and Nico Malan in Humansdorp.

Sadly, the tour had to end, but at least it ended on a high note. Ethembeni Enrichment Centre and Chapman’s High School were the last schools on the itinerary, but certainly not the least. The schools might not have all the resources at their disposal, but their enthusiasm and unquenchable spirit and pride were incredible.

Willien du Preez and Mbulelo Nkululeko, two students who accompanied the tour, were awed at the experience: “It was not only a privilege, but also proof that the university strives to give students wonderful learning opportunities. It also confirms our Rector’s stand: the university is not just offering students a degree, but also the opportunity to grow as humans. And that is what adds real value to our lives.”

According to Prof. Tienie Crous, Dean: Economic and Management Sciences, the tour achieved its goals, and much more: “We redeemed our university in other provinces while marketing it at the same time.”
 

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