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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New residences for Qwaqwa Campus
2010-02-17

Rev Hosiah Nkoana
Photo: Mangaliso Radebe.


The Qwaqwa Campus of the University of the Free State will have new residences before the end of this year to ease the growing demand for student accommodation.

According to the Deputy Director of Housing and Residence Affairs at the Qwaqwa campus, Rev Hosiah Nkoana (pictured), the university is spending a lot of money on the rent and maintenance of the residences of the former colleges of education, Tshiya and Bonamelo, that the university has been using since 2004 to accommodate students.

The construction of these new residences will be carried out in two phases.

“The first phase will be university-funded and the residences will accommodate 200 students, male and female. The second phase will be a private development by a private developer. The residences in this phase of construction will accommodate 500 students – and this will be its first phase. It will then be followed by a second phase, depending on the demand for accommodation,” said Rev Nkoana.

“These residences will not necessarily be state-of-the-art residences but they will have good facilities that will underwrite our approach that residences are not just sleeping places.”

“We are developing a philosophy of turning our residences into learning and living areas. So, to get there we are going to put up a computer lab with 100-150 computers between the residences so that all resident students can access them to enhance the learning side of residence life. I hope this will change the way our students see residences,” he said.

Currently the residences at the Qwaqwa Campus can accommodate 770 students. The new residences are expected to be ready for occupation in the 2011 academic year.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
17 February 2010
 

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