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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A huge student turnout for NBT

2010-02-24

Ms Babongile Bomela (seated, left) and Mr Riekie Vickers (seated, right) with some of the first-year students who wrote the NBT's. They both acted as invigilators for the tests.
Photo: Mangaliso Radebe

More than 5 000 first-year students at the University of the Free State (UFS) recently wrote the National Benchmark Tests (NBT).

These tests are used to complement first-year students’ Grade 12 results and provide a profile of student competencies that the university can use to improve the quality of teaching and learning to enhance student success.

This was the first time that the UFS had made use of the NBTs, which were thoroughly piloted at several South African universities during 2009.

“A total of 5 449 students from the Main, South and Qwaqwa Campuses participated in this very ambitious testing process,” said Ms Merridy Wilson-Strydom from the Centre for Higher Education Studies and Development (CHESD) at the UFS.

“Altogether 7 687 test papers were completed. This is an excellent turn-out and highlights our students’ commitment to their studies.”

It was compulsory for all students (excluding those from the Faculty of Health Sciences) to write the Academic and Quantitative Literacy Test (AQL). Students from the Faculties of Economic and Management Sciences as well as Natural and Agricultural Sciences also wrote the Mathematics Tests.

“AQL targets students’ capacity to engage successfully with the demands of academic study in the medium of instruction, and the ability to manage situations or solve problems in a real context that is relevant to higher education study, using basic qualitative information that may be presented verbally, graphically, in tabular or symbolic form,” she explained.

“The Mathematics Test targets students’ ability with regard to mathematical concepts that are formally regarded as part of the school curriculum and tested in the Mathematics Examination Papers 1 and 2.”

The NBTs have been developed with inputs from over 300 academics from all the 23 universities in the country. They are available in English and Afrikaans.
Data integrity is quality-assured by the Assessment Systems Corporation in Michigan, USA, and further interrogated by the Education Testing Services in Princeton, New Jersey, USA.

The NBT results of UFS students will be available by the middle of March 2010. First-year students who do not perform at the required proficiency level in the academic literacy domain will be required to complete a language development module. This module is offered in both English and Afrikaans, depending on the chosen medium of instruction of the student.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
2 March 2010

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