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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Faculty of Theology appoints scholar from Yale University
2010-03-11

 
Prof. Adriaan Neele
Photo: Stephen Collett


Prof. Adriaan Neel from Yale University in New Haven in the United States of America recently delivered his inaugural lecture as Professor Extraordinary in the Department of Ecclesiology at the University of the Free State (UFS). His inaugural lecture coincided with the official opening of the Jonathan Edwards Center Africa in the Faculty of Theology of the UFS.

The appointment of Prof. Neele as Professor Extraordinary in the Department of Ecclesiology follows the vast growth of the Jonathan Edwards Centre Africa.

Prof. Neele delivered his inaugural address on: A Transitional Moment in Theology where he argued for the classicality and catholicity of Edwards’ theology.

In his lecture Prof. Neele concluded: “In the midst of the challenging and changing times of 1737-42 of New England’s history and theology, Edwards revisited fundamental questions of theological prolegomena. The formulation of his answers demonstrated not only continuity and discontinuity but also a demanding appropriation of intellectual thought, that of the catholicity and classicality of theology. The discourse was drafted and heard in Northampton, published in 1788, and soon afterwards forgotten; yet its message was timeless, ‘Practice according to what knowledge you have. This will be the way to know more’.

“The appointment at this prestige university of Southern Africa is both an honour and humbling. I look forward to a beneficial and academic engagement with students, as well as to serve the academy and the church,” Prof. Neele said.

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