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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Director serves on international financial planning body
2010-03-29

Adv. Wessel Oosthuizen.
Photo: Supplied

Adv. Wessel Oosthuizen, Director of the Centre for Financial Planning Law at the University of the Free State (UFS) and Panel Chairperson of the Financial Planning Standards Board Ltd. (FPSB), was recently seconded to two FPSB meetings.

Adv. Oosthuizen is a member of two work groups that consist of representatives from Australia, Canada, China, Germany, Ireland, Japan, New Zealand, South Africa, the United Kingdom and the United States. The groups are tasked with developing a framework that would incorporate the abilities, professional skills and knowledge a student or candidate for certification would need to cover when developing viable written financial plans for clients. Additionally, the groups discussed the type and content of templates, tools and guidance documents that education, training and assessment bodies could use to ensure that financial planners were capable of integrating theory and practice when delivering financial planning to clients.

According to Adv Oosthuizen, the FPSB’s goal is to develop guidance documents and templates for practitioners, employers, educators and certification bodies that will support a robust evaluation of independent and supervised work experience for entrants to the field of financial planning, consistent with approaches taken by more established professions by the end of 2010.

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