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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Measures to ensure safer campuses are investigated
2010-04-16

The safety of students, lecturers and staff of the University of the Free State (UFS) is of the utmost importance for the management of this institution and deliberations are continuously taking place on what can be done to improve the levels of safety of the respective campuses in Bloemfontein and Qwaqwa.

A set of recommendations was recently tabled by our rectorate that make provision for various measures for safer campuses. According to Prof. Niel Viljoen, Vice-Rector: Operations at the UFS, attention will urgently be paid to the following recommendations:

  • The instalment of alarm systems, linked to the central security control room, in all buildings on the respective campuses.
  • The instalment of “panic systems” in strategic places in buildings.
  • Where possible, better admission control to buildings, especially office blocks.
  • Better management en integration of contracted-in security workers.
  • Enhancement/upgrading and better monitoring of the security control room and sharpening of reaction times in cases of emergency.
  • Repair and maintenance of the current border fencing.
  • A survey was once again done of all the so-called “dark spots” on campus and the instalment more effective lighting are currently in progress.
  • Safeguarding of footways and parking areas by means of cameras and panic systems that will be monitored 24 hours a day, seven days a week.
  • Better and more visible patrolling of the pedestrian walkways and campuses.

Regular and structured feedback regarding the safety situation at all campuses shall also be done.

According to Prof. Viljoen the following recommendations shall also be investigated further:

- The feasibility of the “closing” of the campus, especially in terms of transport implications, costs and effectiveness.
- The possible closing of the small pedestrian gates in order to channel pedestrian traffic through the existing and manned gates.
- The feasibility of the compulsory wearing of ID cards by all personnel, students and temporary workers.
 

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