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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS strengthens EU cooperation
2010-04-22

 
Seen here are, from the left: Prof. Ezekiel Moraka, Prof. Alain Verschoren, Rector of the University of Antwerp (UA), Prof. Aldo Stroebel, and Prof. Luc D’Haese, UA Presidential Steering Committee on Internationalisation, and UFS International Advisory Board Member. 
Photo: supplied

Prof. Ezekiel Moraka, Vice-Rector: External Relations, visited a number of institutions in Europe to strengthen collaboration and joint research activities. He was accompanied by Prof. Aldo Stroebel, Director: International Affairs. The Universities of Leuven and Ghent, both of which the UFS have longstanding and active agreements with, and both prominent research institutions, expressed their interest to expand and further support areas of collaboration in a number of disciplines.

The University of Antwerp, with whom the UFS has partnered in the pending Erasmus Mundus mobility partnership programme of the EU, was one of the main universities visited in the context of the Strategic Academic Clusters, long-standing collaboration in the areas of public health research and linguistics, and the exploration of international research funding opportunities.

Prof. Moraka was a special guest at the Going Global Conference in London hosted by the British Council in the session on Autonomy and Accountability: Achieving a balance between the needs of the State and tertiary education institutions. In addition, successful collaborative discussions were held at the Association for Commonwealth Universities (ACU) with Dr John Tarrant, Secretary-General, on funding opportunities for staff development and mobility support.
 

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