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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS more accessible for persons with disabilities
2010-04-22

After millions of rands have already been spent on making its buildings more accessible to people with disabilities, the University of the Free State (UFS) is embarking on a new drive to make the Main Campus more user-friendly for its students and staff with disabilities.

Recently the UFS completed a report with recommendations to upgrade more of its buildings in this regard.

The university is already a leader with regard to its services to students with disabilities and is drawing students from all over the country. The Unit for Students with Disabilities (USD) at the UFS offers support to approximately 120 students.

According to Prof. Niel Viljoen, Vice-Rector: Operations, it remains an ongoing process that should constantly be reviewed. Following a prioritised strategic plan, the UFS is upgrading the bathrooms and elevators in its buildings as well as the ramps and parking spaces.

In the new drive a number of future projects have been identified to make the buildings as well as the Main Campus more accessible and user-friendly for persons with disabilities:

Ramps will be added at the entrances to four more buildings. The entrances to the Geology and Geography Buildings will also be made more accessible. An access ramp from the parking area to the pavement will also be added at the CR de Wet Building (housing the Departments of Physiotherapy and Occupational Therapy).

To make classrooms on higher levels accessible, the UFS is looking into the possibility of installing elevators in four more buildings. The university is also investigating the possibility of stair lifts in two of its buildings. Existing elevators on campus will also be upgraded.

More allocated parking spaces for persons in wheelchairs will also be provided closer to buildings.

Accessible bathrooms for persons with disabilities will be added in five more buildings on campus.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
22 April 2010

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