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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies perform well at South African Netball Championships
2010-04-30

 
Kovsies in the Free State u.19 and u.21 teams who performed excellently at the recent South African Netball Championships. Here are, from the left: Fikile Mkhuzangwe, best defender, Monique Lemon, best centre court, Anja Opperman, best goal shooter and Karla Mostert, overall best player at the South African Netball Championships.
Photo: Gerhard Louw
 Karla Mostert, a student at the University of the Free State (UFS), was named as the best player of the tournament at the recent South African Netball Championships that was held in Richards Bay.

At the tournament top players in each position were also identified. The best goal shooter was a Kovsie Anja Opperman. Other Kovsies included the following: Monique Lemon was named as the best centre-court player and Fikile Mkhuzangwe as the best goal keeper.

The Free State’s u.19 and u.21 netball teams that participated in the tournament entirely comprised of Kovsies. Ms Burta de Kock, Assistant Director at the UFS’s KovieSport, is very proud of the Kovsies netball players’ achievements.

Not only did they reach four of the top positions, but they also won each of the ten matches in the round robin, which took them through to the finals. Both teams brought gold home in the finals when Free State u.19 beat Gauteng East 35-25 and Free State u.21 beat North-West South 37-23.

The Kovsies students performed even better when Fikile Mkhuzangwe, Carmen Swanepoel, Ane Botha, Lauren-Lee Christians, Monique Lemon and Nieke Loubser were named amongst the top 20 players in the u.19 age group. In the U/21 age group, four of the 20 top players were Kovsies, namely Anja Opperman, Anja Zandberg, Karla Mostert and Mari-lise Linde.

“Three of our players also qualified as national umpires: Lizahn Zimmerman (Netball SA, C grading), Mari-Lise Linde (Netball SA, C-plus grading) and Johanet Coetzer (Netball SA, C+ grading),” says Ms De Kock.

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