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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Head of SA Witness Protection Programme pays UFS a visit

2010-05-04

Receiving the Head of the South African Witness Protection Programme are, in front: Prof. Hennie Oosthuizen, Head of the Department of Criminal and Medical Law at the UFS; back: Adv. Beatri Kruger from the UFS Unit for Children’s Rights, Ms Lani Opperman, Member of the Free State Human Trafficking Forum (FHF), Adv. John Welch, Head of the Witness Protection Programme in South Africa; and Lene van Zyl, a LLM student at the UFS who is doing her thesis on human trafficking in body parts.
Photo: Leonie Bolleurs

Recently Adv. Beatri Kruger from the Unit for Children’s Rights in the Faculty of Law at the University of the Free State (UFS) invited Adv. John Welch, Head of the Witness Protection Programme in South Africa, to address the Free State Human Trafficking Forum (FHF) on the safe-keeping of victims who are witnesses against human traffickers.

Human trafficking is prevalent in the Free State, especially in Bloemfontein. The Unit for Children’s Rights is one of the founding members of the FHF that was established to take action against and fight the disturbing reality of human trafficking more efficiently.

According to Adv. Kruger the FHF identified the problem of trafficked witnesses being threatened by human trafficker syndicates.

Adv. Welch made some suggestions with regard to the safe-keeping of trafficked victims. He also, with some of the forum members, paid a visit to the areas in Bloemfontein where human trafficking is prevalent as well as to the local shelter for trafficked victims.

Adv. Welch undertook to join forces with the FHF in assisting trafficked victims and the local Witness Protection Programme Office is now a member of the forum.

Since December 2009 members of the FHF managed to disrupt the work of the human trafficking syndicates. “The traffickers have not stopped this inhumane practice but there are indications that they have moved to other buildings in the inner city and even to houses in the suburbs. It was reported to the forum that approximately 27 males suspected of being involved in human trafficking had been arrested, and since they are illegal in the country, they were deported to their countries of origin,” said Adv. Kruger.

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