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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS strengthens ties with Mexican university

2010-05-11

At the First Joint Subcommittee on Technical, Scientific and Technological Co-operation were, from left: Prof. Nahum Marban-Mendoza, Chairperson of the Department of Agroparasitology, UACH; Dr Gisela Pena-Ortega, Director of the Office for International Affairs and Academic Exchange, UACH; Prof. Wijnand Swart, Director of UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions; and Dr Victor Pinto, Department of Parasitology, UACH.
Photo: Mercedes Cuenca

In 2006, the University of the Free State (UFS) signed an institutional agreement with the Autonomous University of Chapingo (UACH) in Mexico. This made the UFS the first South African academic institution to establish scientific relations with Mexico.

It was for this reason that Prof. Wijnand Swart, Director of the UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions, was invited to participate in the First Joint Subcommittee on Technical, Scientific and Technological Cooperation held recently in Mexico City. During his visit, Prof. Swart secured the working relationship between the UFS and the UACH.

During the first meeting of the Mexico-South Africa Bi-national Commission, the Mexican Foreign Secretary and Minister of Foreign Affairs and South African Minister for International Relations and Cooperation signed a joint statement. The statement, “Mexico and South Africa: Towards a Priority Relationship”, together with a Scientific and Technological Cooperation Agreement, will lay the foundations for monitoring existing collaboration and promote new actions between institutions in Mexico and South Africa.

Prof. Swart spent the remainder of his stay in Mexico presenting lectures to staff and students at the UACH on integrated pest management and challenges facing South African agriculture. He also engaged in discussions with Dr Gisela Pena-Ortega, Director of the UACH Office for International Affairs and Academic Exchange, about the establishment of a staff and student exchange programme with the UFS.

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