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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

King Letsie III wishes Moshoeshoe project every success
2004-10-14



King Letsie III of Lesotho attaches great importance to the Moshoeshoe project of the University of the Free State (UFS) and wishes it every success.

This was the message of King Letsie III to the audience that attended the première of the documentary on King Moshoeshoe, the founder of the Basotho nation, at the UFS last night ( Wednesday 13 October 2004).

The message was read on his behalf by Lesotho’s Minister of Communications, Science and Technology, Dr Mamphono Khaketla.

Dr Khaketla said that through this important initiative the UFS is sending an important message that the current and future leadership can learn useful lessons from past great leaders such as King Moshoeshoe.

She said the screening of the documentary on King Moshoeshoe was a joyous occasion where the leadership attributes of a great Basotho King, who lived more than two hundred years ago, have been captured on film.

“The initiative which has brought us together, demonstrates the importance which the University of the Free State attaches to leadership, particularly in our southern African region,” she said.

Dignitaries in the audience included the Lesotho Minister for Communications, Science and Technology, Dr Mamphono Khaketla, Queen Mopeli, the MEC for Education, Ouma Tsopo, the MEC for Safety and Liaison, Tate Makgoe, the Director General of the Free State, Dr Khotso de Wee, the Senior Private Secretary to King Letsie III, Mr Mabotse Lerotholi, the Vice-chancellor of the National University of Lesotho, Dr Mothibe, Acting Principal Secretary in the Ministry of Tourism, Environment and Culture, Mr Jobo Molapo, Chairman of the Council of the University of the Free State, Judge Faan Hancke, and Rector and Vice-chancellor of the University of the Free State, Prof. Frederick Fourie.

The documentary on the life and legacy of King Moshoeshoe was commissioned by the UFS as part of its Centenary year. It was produced by journalist Max du Preez and it will be screened on SABC 2 on Thursday 4 November 2004.
 

Info here

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