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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Construction at Qwaqwa Campus creates jobs for local community
2010-05-28

At the construction site hand-over ceremony are, from the left: Dr
Elias Malete, Dr Dipane Hlalele, Prof. WF van Zyl and Mr Derek Canavan
(Freelance Construction)
Photo: Thabo Kessah


Local labour is set to benefit from at least 20 job opportunities that will be created during the building of new facilities valued at R13,5 million for the Faculty of Education on the Qwaqwa Campus of the University of the Free State (UFS).

This was announced by Mr Derek Canavan, an architect from Freelance Construction, during the sod-turning ceremony held on the construction site recently.

The soon to be built facilities will include a 100-seater lecture hall, two 50-seater classrooms, an office block, ablution facilities, two separate laboratories for biology and science, as well as an IT laboratory with 70 work stations. All these facilities will be user-friendly to the disabled students.

Addressing a contingent of brains behind the project that included Mr Nico Janse van Rensburg, Manager of Physical Planning at the UFS, Dr Elias Malete, the Qwaqwa Campus Principal, said that this addition to the existing infrastructure would enable the campus to meet its enrolment and output challenges.

“These new facilities will no doubt increase the university’s academic and research capacity and will certainly help us respond positively to Minister Blade Nzimande’s call to institutions of higher learning to improve on scientific research. We are therefore pleased with this multi-million rand investment from the National Department of Education and the UFS,” he concluded.

Also attending was Dr Dipane Hlalele, Programme Head in the faculty, who was also pleased with the new facilities. “These facilities will help us to answer to our community’s needs of pre-school and foundation-phase teacher training which will be added to our study programme in January 2011. We will be introducing a new B.Ed. degree in Pre-school and Foundation phases and these facilities will help in the production of quality teachers for the benefit of our community,” he said.

The new building is expected to be ready for usage in June 2011.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (acting)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
27 May 2010
 

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