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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS academics to present papers at Conference on Calvin Research
2010-07-05

Prof. Dolf Britz, Director: Jonathan Edwards Center Africa at the UFS, will be one of three UFS keynote speakers at the 10th International Congress on Calvin Research.
Photo: Provided


Three scholars from the University of the Free State (UFS) were invited to participate as keynote speakers at the 10th International Conference on Calvin Research that will be hosted by the UFS from 22-27 August 2010. 

“Hosting this conference is seen as an exceptional achievement since the conference represents an international, high-profiled and specialised research community where invitation to present research results is based on proven academic outputs, innovation and original research,” said Prof. Dolf Britz, Director: Jonathan Edwards Center Africa at the UFS. Prof. Britz will, as keynote speaker, present a paper on Calvin's exposition of a Biblical text that played a significant role in the ‘Freedom Struggle’ in South Africa.

The programme for the Conference on Calvin Research also provides for two workshops specially designed for postgraduate students. This will be facilitated by international scholars and the focus will be on research methodology and the academic competencies to write a dissertation.

A student from the UFS, Rev. Ntabanyane Tseuao, was selected to present a short paper at the conference. He is one of three postgraduate students who are from the Theological University Apeldoorn in the Netherlands and the University of Tübingen in Germany, respectively.

Prof. Erik de Boer, an Extraordinary Professor and Research Fellow at the UFS and Mr Eric Kayayan, a Research Fellow at the UFS, will also be keynote speakers at the conference.

Two other academics from the UFS, Prof. Adriaan Neele, an Extraordinary Professor and Research Fellow and Dr Victor d’Assonville, a Research Fellow, will also present papers.

The participation of these academics in the conference is the result of an initiative that started eight years ago to cluster South African research on Classical and Reformation Theology at the University of the Free State. - Leonie Bolleurs

 

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