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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS increases admission requirements
2010-07-26

Admissions criteria for entry to undergraduate programmes at the University of the Free State (UFS) will be increased with immediate effect. This means that students who begin their undergraduate studies in 2011 will need to meet the new admissions criteria in order to register.

“Increasing admissions requirements is a critical component of our unwavering commitment to excellent academic standards and educational quality at the UFS,” said Prof. Driekie Hay, Vice-Rector: Teaching and Learning at the UFS.

“The challenge of student success at most South African universities is something that has attracted increasing attention over the past few years. We believe that it is our responsibility as an educational institution to admit students that we are confident are likely to be successful, and also to provide the very best quality of teaching and learning to ensure success.”

The university is also acutely aware that large numbers of young people in the country attend schools that are not adequately resourced to provide the quality of schooling needed for successful university study.

“We are thus committed to working with schools and with talented learners in order to address this challenge,” said Prof. Hay.

“The university currently has several initiatives in this regard. Further, our innovative and extremely successful University Preparation Programme (UPP) provides an opportunity for students with potential who do not meet the university entrance criteria to complete a bridging year that prepares them for the rigours of university.”

For students who begin their studies in 2011 the following changes will come into effect:

  • The minimum requirement for entry into undergraduate programmes will increase from 28 points to 30 points.
  • The minimum requirement for entry into extended programmes will increase from 23 points to 25 points.
  • The minimum requirement for entry into the University Preparation Programme will increase from 17 points to 20 points.
  • Subject-specific requirements specified by faculties will remain the same, except for Natural and Agricultural Sciences (contact the Faculty Manager at 051 401 3199).
  • All programmes that already require a minimum score of 30 points and above will not be changed.
  • The minimum entrance criteria for the B.Ed. Foundation Phase and B.Ed. Intermediate Phase will increase from 23 points to 25 points.
  • The minimum entrance criteria for B.Soc.Sc. Nursing will increase from 28 to 29 points.

Performance in the National Benchmark Tests will be used for placing students into academic support modules as needed.

These test results will not be used for admissions decisions in 2011, except for Faculties where it is used as part of their selection process.
Prospective students are encouraged to submit their applications for study in 2011 as soon as possible.
For telephone enquiries, please dial 051 401 3000.

 

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
26 July 2010
 

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