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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS busy with building projects to the value of R220 million
2010-07-26

Pictured at the sod-turning ceremony are, from the left: Mr Nico Janse van Rensburg (Manager: Physical Planning), Prof. Jonathan Jansen (Rector and Vice-Chancellor of the UFS) and Prof. Dennis Francis (Dean: Faculty of Education).
Photo: Ula van Zyl


Since 2009, the University of the Free State (UFS) has already rolled out building projects to the value of R220 million on its Main and Qwaqwa Campuses. 

Some of these projects include a new building for Education Training for the Faculty of Education, which will be erected at a cost of R21 million on the Main Campus opposite the UFS-Sasol Library. The sod-turning ceremony of the centre took place last week.

Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, turned the first sod and a tree was also planted at the future entrance of this impressive building. “I am impressed with the eco-friendly design of the building and what the project promises for the future of the faculty and the UFS. It is important that the UFS continues to expand and improve,” he said.

The building, which will primarily be used for the training of Mathematics and Science teachers in the foundational phase, will amongst others boast three classrooms with seating for 100 students each, an auditorium that can seat 225 students and an office block. The auditorium will also be used as a classroom in the traditional African context of open-air teaching. The building has been designed to save water and power efficiently and will be completed by the end of 2011.

Other building projects that have been rolled out on the Main Campus this year include a building consisting of lecturing halls as well as offices for the Faculty of Health Sciences, a new skills laboratory, new laboratories, etc., at the Biotechnology Building, the renovation of the Stef Coetzee Building, die upgrading of various lecturing halls, the upgrading of service workers’ quarters, as well as the installation of computer rooms in virtually all the hostels.

Various other projects are in the pipeline, for example, extensions to the building in which the Department of Architecture is housed. At the Qwaqwa Campus, a new building for the Faculty of Education is under construction, laboratories are being renovated and new hostels for 200 students are being built. 

Media Release:
Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za 
26 July 2010



 

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