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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New York academic pays visit to UFS
2010-08-02

 
 Prof. Teboho Moja, a professor of Higher Education at NYU, paid a successful visit to the UFS. Here are, from left: Mr John Samuel, Interim Director: International Institute for Studies in Race, Reconciliation and Social Justice, UFS; Dr Bryan Urbsaitis, Assistant-Director of Study Abroad, Pace University, USA; Prof. Moja; Prof. Jonathan Jansen, Rector and Vice-Chancellor, UFS; and Dr Olihile Sebolai, Directorate Research Development, UFS.
Photo: Arthur Johnson
 
Prof. Teboho Moja, a professor of Higher Education from New York University (NYU), paid a fruitful visit to the University of the Free State (UFS). During her visit Prof. Moja, who is originally from South Africa, engaged with various stakeholders to further strengthen relations between the UFS and NYU.

Prof. Moja’s research focus is on the change in higher education and the implications of globalisation on higher education systems. As part of her visit to the UFS, Prof. Moja delivered a public lecture, entitled “Diversity oriented transformation for Teaching and Learning”. The lecture was presented by the Directorate Research Development and the International Institute for Studies in Race, Reconciliation and Social Justice.

Prof. Moja studied at the University of the Witwatersrand and obtained her Doctorate in Philosophy at the University of Wisconsin-Madison in the United States of America (USA).

In 1998 she became the first black woman to be appointed as chairperson of the council of the University of South Africa (UNISA). She is also an honorary professor at the University of Pretoria (UP).

On her visit to the UFS Prof. Moja was accompanied by Dr Bryan Urbsaitis from Pace University in New York and Ms Gina Canterucci from NYU. She also led a group of postgraduate students in International Education Studies. These students interacted with fellows from the Grow Our Own Timber Programme of the UFS. The interaction greatly contributed towards enhancing both student groups’ acuity on academic and social matters.

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