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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS closes pedestrian entrances to improve safety on campus
2010-08-05

The University of the Free State (UFS) will remove pedestrian gates on its Main Campus in an extra effort to improve safety on this campus.

It was decided to implement this plan because the campus covers a huge area and people who are not part of the campus community hang around on the campus, sometimes causing damages. This idea is also strongly supported by students, in particular with regard to the removal of the pedestrian thoroughfares close to the hostels.

The following pedestrian gates will not be removed:

- The pedestrian thoroughfares on both sides of the DF Malherbe Gate (next to the Faculty of Health Sciences). Both the main gate and the pedestrian thoroughfares at the DF Malherbe Gate remain open 24 hours a day.
- The pedestrian thoroughfares at the Badenhorst Street Gate (close to Roosmaryn Residence). The Badenhorst Gate is not open 24 hours a day, but the pedestrian thoroughfare will remain open 24 hours a day.

The following pedestrian thoroughfares will be removed with effect from 1 September 2010:

- The pedestrian thoroughfare to the east of Pellies Park
- The pedestrian thoroughfare to the west of Pellies Park (directly behind JMB Hertzog Residence)
- The turnstile between the Kovsie Church and the Wynand Mouton Gate
- The pedestrian thoroughfare behind the tennis courts
- The pedestrian thoroughfares behind the rugby fields

A request was also directed at the Kovsie Church to close down the pedestrian thoroughfare between the Kovsie Church and the UFS. This gate will then be opened during church activities.

From 1 September 2010, the personnel of Security Services will regularly patrol the fences. Trespassers that flatten the fencing to enter the campus will be prosecuted.

Students, personnel and visitors are encouraged to make use of the main entrance gates of the UFS. These include the Main Gate (in Nelson Mandela Drive), the Wynand Mouton Gate (in DF Malherbe Drive), the DF Malherbe Gate (in Wynand Mouton Drive), the Badenhorst Street Gate (close to Roosmaryn Residence) and the Furstenburg Gate (in Furstenburg Road).

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
5 August 2010

 

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