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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS deserves right to decisions
2010-08-15

Following visits of various youth formations to the University of the Free State’s (UFS) Rector and Vice-Chancellor, as well as the Dean of Student Affairs the past week, the university sees the need to remind all stakeholders and outside organisations that, although their views and inputs may be welcomed, the university reserves the right to make decisions regarding student matters and protect our students against suspected influences.

This reminder follows a series of meetings with organisations such as amongst others the Afriforum Youth and the ANC Youth League and subsequent media releases by some of these organisations, which often do not reflect correctly the nature and content of the discussions.

“While we welcome engagement with any organisation serving a non-racial, non-sexist and democratic agenda and regularly invite civil society organisations to dialogue with and assist us in student matters, we reserve the right to decide how to best serve interest of our students,” said Mr Rudi Buys, Dean of Student Affairs at the UFS.

“In our attempt to construct a value-driven, ethically sound and mature student governance environment, we also expect of stakeholders to ensure they engage us maturely and ethically at all times,” Mr Buys said.

“We will guard against organisations that may, under a guise of civil society engagement, wish to continue dysfunctional party-political cultures that fuel divisions and racial tensions among our students. In such cases where organisations by their conduct may prove themselves to do exactly that, we will have no other option but to refuse them entry to campus and set limits to their engagement of our students,” Mr Buys warned.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg.)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
14 August 2010
 

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