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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Student Transformation Forum kicks off
2010-08-19

Ms Nida Jooste and Ms Modieyi Mothole
Photo: Lize du Plessis

The establishment of a Broad Student Transformation Forum (BSTF) at the University of the Free State (UFS) was initiated yesterday with a student consultative forum called to determine the agenda and delegations to the BSTF.

The establishment of the BSTF follows the suspension of the functioning of the Student Representative Council (SRC) recently and aims to provide students broadly with the opportunity to reach consensus regarding student governance at the Main Campus in Bloemfontein.

The meeting was chaired by student affairs specialist Prof. Cecil Bodibe and was attended by representatives from student associations from all faculties, representatives of non-faculty student associations and representatives from residences. Commuter students were represented through private student associations.

“The meeting clearly expressed agreement that decisions taken by the BSTF should ensure that the student body and student-life programmes truly reflect our constitutional commitment to building a non-racial, non-sexist and democratic society, and that collaboration between students and management in affecting the decisions of the BSTF to achieve this should be prioritised,” Mr Rudi Buys, Dean of Student Affairs, said.

The forum agreed that apart from addressing specific questions pertaining to student governance, the BSTF should also address transformation issues broadly. The forum also agreed that the delegations to the BSTF should ensure that the forum is truly representative of the diverse student population and is inclusive of all stakeholder groups, including international students and students with disability. A proper process to determine the credentials of participating association was requested and will be implemented.

The meeting furthermore expressed the wish that the BSTF should exist only to determine the key changes that should be made to student governance now, so that the postponed SRC elections may continue as soon as possible. The BSTF will thus have a temporary role to enable the student body to reach consensus regarding changes to the SRC constitution.

Meanwhile, an Interim Student Committee (ISC) was appointed, which has the role to ensure the continuation of daily student life programmes and to ensure student representation in management and governance of the university continues during the deliberations of the BSTF. The ISC serves as an interim structure that will dissolve when a new SRC takes office following the outcome of the BSTF and the continuation of the SRC election.

The ISC consists of 15 members who were appointed through a process of nomination of four (4) members each from the faculty-student associations, non-faculty student associations and from residences, and three (3) members from the student executive committees of Kovsie Community Service, the Irawa student newspaper and the Kovsie Rag executive committee.

The ISC elected Ms Modieyi Mothole and Ms Nida Jooste as its chairperson and deputy-chairperson, respectively.
“I’m encouraged with the initiative and response of students to ensure student governance continues, which bears witness to the depth of leadership our student body holds, while the level of engagement by students in the BSTF indicates that the student body seriously consider issues of transformation,” said Mr Buys.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg.)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
19 August 2010
 

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