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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

'Physical education at school level important,' says Minister
2010-09-16

At the conference were, from the left: Monique de Milander, Prof. Johan Bloemhoff, Rev. Makhenkesi Stofile, Emile Langeveld and Riaan Schoeman.

A record number of four staff members from the Department of Exercise and Sport Sciences at the University of the Free State (UFS) presented papers at the South African Sport and Recreation Conference (SASreCon). This conference was presented by Sport and Recreation South Africa (SRSA) from the National Department of Sport and Recreation. This is South Africa’s primary national conference on sport and exercise science.

The conference, that was hosted by the University of KwaZulu-Natal in Durban with the theme Sport, Recreation and Physical Education – An Essential Triad, highlighted the important triangular relationship between sports science, recreation and physical education. A host of leading South African and international speakers presented papers on key topics that are relevant to the South African sports and exercise landscape.

The four staff members who attended also had the opportunity to meet the Minister of Sport and Recreation, Rev. Makhenkesi Stofile. The Minister reiterated the importance of physical education at school level to ensure that South Africa can compete against the best in the world at stadiums such as the iconic Moses Mabhida Stadium, where the function was hosted.
 

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