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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Curriculum of UFS School of Management best in South Africa

2010-09-17

Prof. Helena van Zyl

The School of Management at the University of the Free State (UFS)’s curriculum has been rated in the September 2010 edition of the Financial Mail as the best in South Africa for the second successive year. According to Prof. Helena van Zyl, Director of the School of Management, this rating was done by the school’s MBA students and alumni after the Financial Mail had used an independent company to do a survey about business schools in South Africa.

Apart from its curriculum, from the group of 14 accredited business schools in South Africa, the UFS’s School of Management was also rated by its students and alumni as one of the top three schools in terms of the quality of its lecturers (first position), the degree to which the students enjoyed the course (third position) and the value for money that the school offers (third position).

“This positive rating means that we have clients that are really satisfied with our service, and that is important to us. Our students and alumni feel that we add value, that we empower them, and that we open worlds for them,” said Prof. Van Zyl.

“In this environment where business schools are very competitive, it is an important message to send out that students and alumni are satisfied. It influences prospective MBA students’ choice of a future institution where they would want to study.

“The fact that the UFS’s School of Management has received such a good evaluation, even though we are situated in the centre of South Africa and not in a commercial hub like Johannesburg or Pretoria, is a great privilege for us. Also, if the quality of the programme is taken into account, our MBA programme is very affordable and really offers value for money,” said Prof. Van Zyl.

The School of Management, which is the flagship of the Faculty of Economic and Business Sciences at the UFS, affords this faculty a specific position in corporate South Africa.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
17 September 2010

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