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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Gauteng business community experiences UFS
2010-09-23

Prof. Matie Hoffman from the Department of Physics of the UFS, presenting at the Boyden Observatory to a group of business executives from Gauteng, during their recent visit to the university.
Photo: Gerhard Louw

The University of the Free State’s (UFS) Corporate Liaison Office recently hosted a group of eleven business men and women from the private sector in Gauteng on its Main Campus in Bloemfontein. The purpose of the campus visits, which are held two to three times a year, is to give representatives from the corporate sector the opportunity to get to know the UFS first-hand and to help build the brand of the university as a national asset.

During their visit the group of business men and women, amongst others, met with faculty members, they enjoyed a networking session with UFS staff at the Oliewenhuis Art Museum, visited the Unit for Students with Disabilities as well as the Department of Paediatrics and Child Health.

The day ended at the Boyden Observatory where a feedback session was facilitated by Prof. Jonathan Jansen, Rector and Vice-Chancellor, and Prof. Ezekiel Moraka, Vice-Rector: External Relations. After this opportunity where the visitors discussed their experience of the UFS, the day came to an end with a presentation on: The African skies: Stories and science by a Ph.D. candidate from the Department of Physics, Mr Bosco Oruru. One of the highlights of the evening included a sighting of the Hubble Telescope in the sky over Bloemfontein and observing the moon and Venus through one of the Boyden telescopes.

The visitors left with new insights and a great appreciation for the contribution of the UFS to education, research and community service in South Africa.

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