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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof. Johan Grobbelaar part of history
2010-09-23

Prof. Johan Grobbelaar from the Department of Plant Sciences at the recent 31st Congress of the International Limnological Society (SIL), which was held in Cape Town.
Photo: Supplied

The 31st Congress of the International Limnological Society (SIL) was recently held at the Cape Town International Convention Centre (CTICC).

Prof. Johan Grobbelaar from the Department of Plant Sciences at the University of the Free State (UFS), who is also the chairperson of the local organising committee (LOC), worked hard for six years to secure the bid to host the congress in South Africa. The LOC consisted of Prof. Grobbelaar, Prof. Brian Allanson, Prof. Jenny Day, Dr Carin van Ginkel and Dr Mike Silberbauer.

SIL was founded in 1922 to further the study and understanding of all aspects of limnology, the science of inland aquatic ecosystems and their management.

Congresses are held every three years and this was the first time that SIL met on the African continent.

Almost 400 delegates from 42 countries attended this congress where the state of the science of limnology was presented with two keynote speakers, six plenary lectures, 230 oral and 76 poster presentations, mostly running in five parallel sessions. Exhibitions displayed some of South Africa’s role players as well as the latest equipment from abroad. Delegates could also join pre- and post-congress excursions and the new SIL journal, Inland Waters, was launched at the congress.

Many of the presentations dealt with water as a limited resource, pollution problems and the impact of climate change. The congress resolved that SIL would play a more prominent role in creating awareness of problems impacting on inland waters and also afforded solutions. The 32nd SIL congress will be held in Budapest, Hungary in 2013.
 

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