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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

US Consul-General speaks at the UFS
2010-09-23

Mr Andy Passen, US Consul-General, and Mr Arthur Johnson from the Internationalisation Office at the UFS.
Photo: Leonie Bolleurs

The Consul-General of the United States of America, Mr Andy Passen, recently presented a public lecture at the University of the Free State (UFS). He focused on the importance of youth development in the current dispensation and introduced President Barack Obama's Young African Leaders Forum. In his presentation he pressed upon the young leaders that they possessed both the privilege and responsibility to shape the future of Africa for the next 50 years.

He also engaged the UFS as a potential host of the Brown vs Board of Education exhibition, namely Separate is not equal. The exhibition is hosted annually at various cities and higher education institutions in South Africa. The multimedia exhibition uses films, photographs, sound recordings and reconstructions to tell the history of segregation in the USA, the landmark supreme court ruling in Brown vs. Board of Education on 17 May 1954, and the subsequent decades of struggle for racial equality. The exhibition also highlights parallels to the South African experience.

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