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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Church Mirror 2010 kicks off from the Free State
2010-10-04

Prof. Kobus Schoeman

 Prof. Kobus Schoeman, Head of the Department of Practical Theology at the University of the Free State (UFS), is one of the project leaders of Church Mirror, a unique research project in the family of Dutch Reformed Churches in South Africa.

Over the years Church Mirror has been established as an important source of information for the Dutch Reformed Church. The church is provided with information by means of surveys that assist in reflection on the church as well as congregations’ role and functioning.

The 2010 survey will be no exception. The survey is conducted on the instruction of the General Synod and in collaboration with the Department of Practical Theology at the UFS. This year, the project is also extended to other churches in the Dutch Reformed Church family for the first time.

The questionnaire forms part of the National Church Life Survey, which is done internationally. The questionnaire is completed by everybody who attends a church service on a specific Sunday. Questions that are asked include, “What do the members of the congregation think of their congregation and church services?”, “Are outsiders welcome?” and “Do we care about the community?”

The first survey was done amongst churchgoers at a service in 2006.

Church Mirror is an important research project to outline the profile of mainstream churches in South Africa and it can play a major role in congregations’ planning and reflection upon themselves.
 

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