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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS honours its top sport achievers
2010-10-21

KovsieSport at the University of the Free State (UFS) will honour its top sport achievers at a glamorous ceremony at the Centenary Complex on the UFS campus on Thursday, 21 October 2010.

The Kovsie Sport Stars 2010 awards are divided into two categories, one for the top men’s sportsman at the university and one for the top women’s counterpart.

The nominees for this year are:

Women’s category:

  • Lesley-Ann George – Vice-Captain of the South African Hockey team that took part in the recent Commonwealth Games in India.
  • Tanya Basson – The current African Judo champion in the under 52 kg division and Member of the South African Judo teams that took part in the Kata and Kurash World Championships as well as the Commonwealth Games.
  • Nelmaré Loubser – Represented South Africa at the Triathlon and Duathlon World Championships and a member of the South African Prestige Biathle team.

Male category:

  • Thuso Mpuang – Represented South Africa at the Africa Athletics Championship and the World Continental Games as part of the SA relay team.
  • Boy Soke – Represented South Africa at the Southern African Half-marathon Championships and a member of the South African Half-marathon team competing at the World Championships.
  • Bruno Schwalbach – Gold-medal winner for South Africa at the Southern African Karate Championships in the senior Kata division.
  • Windy Jonas – Represented South Africa at the Africa Athletics Championships.
  • Wiaan Viljoen – Represented South Africa in Badminton at the Thomas and Uber Cup, the All African Championships where he won a silver and a bronze medal, as well as the World Badminton Championships, reaching the 32nd round.
  • Boom Prinsloo – A member of the South African Sevens rugby team that competed in the Commonwealth Games.
  • Johan Cronjé – Currently ranked 38th in the world 1500 m rankings and represented South Africa at the Africa Athletics Championships.
  • Philip van der Walt – Member of the Vodacom Cheetahs rugby team as well as of the South African Sevens team that competed at the Commonwealth Games.

 
Media Release
Issued by:  Lacea Loader
Director: Strategic Communication (acting)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
21 October 2010

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