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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Bullying in schools discussed at inaugural lecture
2005-05-24

Prof Corene de Wet, from the Department of Comparative Education and Education Management at the University of the Free State (UFS), will deliver her inaugural lecture on Wednesday 1 June 2005 at 19:00 in the CR Swart Auditorium on campus.  

The topic of the lecture is Bullying in schools:  Everyone’s problem.

Prof de Wet studied at the Universities of Potchefstroom and the Free State. Her career began in 1975 as a teacher at the Ermelo High School.  After a period as a History and Afrikaans teacher at various secondary schools in the Free State, she was appointed as senior lecturer at the UFS in 1992, and thereafter as Associate Professor (2002) and Professor (July 2004).

In her academic career of 14 years, Prof de Wet has authored/co-authored 42 publications, of which 32 articles have been published in accredited scientific journals. She has presented five international and 12 national conference papers. She was honoured for academic excellence (1984, UFS) and research excellence (2004, UFS). Her research focuses on crime in education, as well as cultural diversity as an important educational issue. So far 17 M Ed and two Ph D students graduated under her supervision.

Prof de Wet is assistant editor of Acta Academica and SA-eDUC Electronic Journal. She is a member of the Suid-Afrikaanse Akademie vir Wetenskap en Kuns, the Education Association of South Africa, the Southern African Comparative and History of Education Society and the International Cultural Research Network.

For any enquiries, please contact Ms Joan Nel at (051) 401-9301.

MEDIA RELEASE

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

24 May 2005
 

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